Privacy Policy
PRIVACY POLICY
Safe Water Iowa, LLC
safewateriowa.com
Effective Date: February 25, 2026
1. Introduction
Safe Water Iowa, LLC (“we,” “our,” or “us”) is committed to protecting the privacy of our customers, website visitors, and community members. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website safewateriowa.com, purchase our products, interact with us at vendor fairs and community events, or communicate with us via email, phone, SMS/text message, or other channels.
By using our website, providing your personal information to us, or opting in to receive SMS/text messages, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or provide us with your personal information.
2. Information We Collect
2.1 Information You Provide Directly
We may collect the following personal information when you voluntarily provide it to us:
Contact Information: Name, email address, phone number (including mobile phone number), and mailing address provided through our website forms, at vendor fairs, or via direct communication.
Purchase Information: Billing address, shipping address, and payment details when you purchase a product. Payment card information is processed securely through our third-party payment processor, Stripe, and is never stored on our servers.
Water Source Information: Whether your home uses municipal/city water or a private well, which helps us provide relevant product recommendations and educational content.
SMS/Text Message Consent: When you opt in to receive SMS/text messages from us (by submitting a form on our website, providing your phone number at a vendor fair with consent, or by texting a keyword to our business number), we collect your mobile phone number and your consent to receive text messages.
Communications: Any information you include in emails, text messages, contact forms, or other messages you send to us, including to [email protected].
2.2 Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
Device and Browser Information: IP address, browser type, operating system, and device identifiers.
Usage Data: Pages visited, time spent on pages, links clicked, and referring website addresses.
Cookies and Similar Technologies: Our website and third-party services may use cookies, pixels, and similar tracking technologies to enhance your experience and analyze site traffic. See Section 8 for more details.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
To Fulfill Orders: Processing purchases, shipping products, providing order confirmations, and communicating shipping and tracking information.
To Communicate With You: Sending educational content such as our water quality guide, product information, filter replacement reminders, promotional offers, and responding to your inquiries. Communications may be sent via email, SMS/text message, or phone, depending on the contact preferences and consents you have provided.
To Send SMS/Text Messages: If you have opted in, we may send you text messages related to: order confirmations and shipping updates, filter replacement reminders, promotional offers and discounts, educational content and water quality alerts, and customer service communications. See Section 4 for full SMS/text messaging details.
To Improve Our Services: Analyzing website usage, understanding customer preferences, and improving our products, website, and overall customer experience.
To Process Payments: Facilitating secure payment transactions through our payment processor.
To Comply With Legal Obligations: Meeting applicable legal, regulatory, or tax requirements.
4. SMS/Text Message Communications
4.1 Consent and Opt-In
By providing your mobile phone number and opting in through any of our forms, website pages, or in-person interactions, you expressly consent to receive SMS/text messages from Safe Water Iowa, LLC at the mobile number you provided. Consent to receive text messages is not a condition of purchasing any product or service from us. You may opt in to receive text messages by submitting a form on our website that includes SMS consent language, by providing your phone number with verbal or written consent at a vendor fair or community event, or by texting a keyword (such as “CLEANWATER”) to our business phone number.
4.2 Types of Messages
If you opt in, you may receive text messages from Safe Water Iowa related to: order confirmations and updates, shipping notifications and tracking information, filter replacement reminders, promotional offers, discounts, and special pricing, educational content related to Iowa water quality, customer service and support communications, and appointment or event reminders.
4.3 Message Frequency
Message frequency varies. You may receive up to ten (10) text messages per month, though actual frequency will depend on your purchases, interactions, and the nature of your opt-in. During promotional periods, message frequency may temporarily increase.
4.4 Message and Data Rates
Message and data rates may apply. Your mobile carrier’s standard messaging and data rates apply to all SMS/text messages sent to and received from Safe Water Iowa. We are not responsible for any fees charged by your mobile carrier.
4.5 Opting Out
You may opt out of receiving SMS/text messages at any time by replying STOP to any text message you receive from us. After you send STOP, you will receive a one-time confirmation message, and no further text messages will be sent unless you re-opt in. You may also opt out by contacting us at [email protected] or by calling our customer support line.
4.6 Help
For help or questions about our text messaging program, reply HELP to any text message from us, email us at [email protected], or visit safewateriowa.com.
4.7 Mobile Information Sharing
We do not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or personal information collected through our SMS/text messaging program to any third party for their own marketing or promotional purposes. Your mobile information will only be shared with our service providers (such as GoHighLevel for CRM and messaging delivery) as necessary to deliver the text messages you have consented to receive. These service providers are contractually obligated to protect your information and may not use it for any other purpose.
4.8 Carrier Liability
Safe Water Iowa and mobile carriers (including but not limited to T-Mobile, AT&T, Verizon, and others) are not liable for delayed or undelivered messages. Delivery of text messages is subject to effective transmission by your mobile carrier and network availability.
5. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:
Service Providers: We work with trusted third-party companies that help us operate our business. These include:
• Stripe — for secure payment processing
• GoHighLevel — for website hosting, customer relationship management (CRM), email communications, and SMS/text message delivery
• Google Workspace — for business email ([email protected])
• Pirate Ship — for shipping label creation and package tracking
These providers only receive the information necessary to perform their services and are obligated to protect your data. As stated in Section 4.7, we do not share your mobile information with third parties for marketing or promotional purposes.
Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect the rights, property, or safety of Safe Water Iowa, our customers, or others.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.
6. Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include:
• All payment transactions are processed through Stripe’s PCI-DSS compliant infrastructure. We never store your credit card information on our systems.
• Our website uses SSL/TLS encryption to protect data transmitted between your browser and our servers.
• Access to personal information is limited to authorized personnel who need it to perform their job functions.
• SMS/text messaging is delivered through our CRM platform’s secure infrastructure with appropriate access controls.
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:
Purchase Records: Retained for a minimum of seven (7) years for tax and accounting compliance.
Marketing and Communication Data: Retained until you opt out of communications or request deletion.
SMS/Text Message Consent Records: Records of your opt-in consent and opt-out requests are retained for compliance and dispute resolution purposes.
Website Analytics Data: Retained in aggregate or anonymized form as permitted by our analytics providers.
8. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
• Remember your preferences and settings
• Understand how visitors interact with our website
• Analyze traffic and improve site performance
You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of our website.
Third-party services embedded on our site (such as GoHighLevel forms or analytics tools) may also set their own cookies. Please review the privacy policies of these services for more information.
9. Your Rights and Choices
9.1 Opt-Out of Email Communications
You may opt out of receiving promotional emails at any time by clicking the “unsubscribe” link in any email we send or by contacting us directly at [email protected].
9.2 Opt-Out of SMS/Text Messages
You may opt out of receiving SMS/text messages at any time by replying STOP to any message from us. You may also contact us at [email protected] to request removal from our text messaging list. For help, reply HELP or contact us at the email address above.
9.3 Transactional Communications
Please note that even if you opt out of marketing communications (email or SMS), we may still send transactional messages related to your purchases, such as order confirmations, shipping updates, and critical filter replacement reminders.
9.4 Access, Correction, and Deletion
You have the right to request access to, correction of, or deletion of your personal information. To make such a request, please contact us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
9.5 Iowa Consumer Data Protection
If you are an Iowa resident, you may have additional rights under applicable Iowa consumer privacy laws. We are committed to honoring those rights and will process your requests in compliance with state law. Please contact us to exercise any applicable rights.
10. Children’s Privacy
Our website and services are not directed to children under the age of 13, and our SMS/text messaging program is restricted to individuals aged 18 and older. We do not knowingly collect personal information from children under 13 or send text messages to individuals under 18. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at [email protected].
11. Third-Party Links
Our website may contain links to third-party websites, services, or resources that are not operated by us. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any website you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this page and, where appropriate, notify you via email or a prominent notice on our website. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, our SMS/text messaging program, or our data practices, please contact us:
Safe Water Iowa, LLC
Ankeny, Iowa
Email: [email protected]
Website: safewateriowa.com
© 2026 Safe Water Iowa, LLC. All rights reserved.
5% of every sale supports Iowa water quality initiatives.
5% of every sale supports Iowa water quality initiatives.
