IOWA'S WATER CRISIS
We Need to Talk About Iowa's Drinking Water.
Iowa's nitrate levels are a problem — and your Brita, PUR, or fridge filter can't remove them. Find out what's really in your water and the one filtration system that actually works.
The Numbers Don't Lie
Iowa's Water Crisis By The Numbers
This is published data from Iowa DNR, the EPA, and peer-reviewed research. The problem is real, it's getting worse, and the solution is not going to be found in the Capitol anytime soon.
20+ mg/L
Nitrate levels in the Raccoon River in 2025 — double the legal limit
600,000
Iowans hit with lawn watering bans due to water contamination
0%
Nitrates removed by standard carbon filters like Brita, PUR, and fridge filters
The Problem
What You Don't Know About Your Water
Your Filter
Standard Filters Don't Remove Nitrates
Brita, PUR, and refrigerator filters use activated carbon. They improve taste and remove chlorine but do absolutely nothing for nitrates, the primary contaminant in Iowa's water.
The Source
Agricultural Runoff Is Getting Worse
Decades of fertilizer and manure runoff have saturated Iowa's waterways. Even fields with zero fertilizer for six years still leach 8 mg/L through modern tile drainage. There is no quick fix.
The Standard
Legal Doesn't Mean Safe
The federal nitrate limit was set in 1962 to prevent one condition in infants. New research links cancer risk to levels as low as 3.87 mg/L, a fraction of what is considered safe.
The Solution
Reverse Osmosis: The Only Filtration That Actually Works
Reverse osmosis is the easiest and most cost effective way to remove nitrates from your drinking water. Our RO systems remove up to 98% of nitrates, along with lead, arsenic, PFAS, and dozens of other contaminants. No plumber required. Most systems install in under 30 minutes.
Locally Owned · 5% funds Iowa water quality
Your Family's Water Can't Wait.
Iowa's nitrate problem isn't going away. But you can protect your household starting today.
Why Us
Iowa-Owned.
Mission-Driven.
Built For Your Family.
Mission:
To deliver high-quality reverse osmosis systems to Iowa families in order to protect their health while supporting and advocating for permanent solutions to Iowa's nitrate problem.
Do I really need an RO system?
If you're on a private well in Iowa, your water is unregulated — no one is testing it for you. If you're on municipal water, it meets a standard set in 1962. Either way, an RO system is the only proven way to remove nitrates at the household level.
What about my Brita / fridge filter?
Carbon filters like Brita, PUR, and refrigerator filters are great for taste and chlorine — but they cannot remove nitrates. Period. You need reverse osmosis or ion exchange, and RO is the most practical option for homes.
Is it hard to install?
Not at all. Our under-sink systems take about 30 minutes with basic tools. No plumber needed. We also offer local installation support if you want a hand.
What Families Are Saying
Trusted By Iowa Families
"I had no idea my Brita wasn't filtering nitrates. Once I saw the test results, I got an RO system the same week. Peace of mind for my whole family."
Sarah M.
"The install took 20 minutes. I tested my water before and after — the difference was night and day. Should have done this years ago."
Mike T.
"As a mom of three, knowing our drinking water is actually clean — not just 'within legal limits' — means everything."
Jessica R.
5% of every sale supports Iowa water quality initiatives.
